Advertising doesn’t work?

The European Commission today launched a proposal that all car ads in glossy magazines should have an emissions rating. It’s like a traffic light: green for low emissions, red for high and so on. If passed, the rating will take up 20% of the total ad space. Kind of like the warning texts on cigarette packets, I suppose.

Predictably the car and advertising industries are up in arms about the proposal and are trying to do anything in their power to stop it from getting through.

But what are the advertising agencies arguing?

That advertising has a minimal role in people deciding to buy a  new car.

Rally? Doesn’t that put them out of business then?

Haha.

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