Looking for love?

This morning, one of my colleagues , who works with events and marketing, received a mysterious, pink envelope in the work post. As she opened it she was surprised to find a cut-out of a lonely hearts column from a newspaper, with one of the adverts circled with a red marker pen.

It took us a while to realise what the hell was going on. But then someone noticed the link at the bottom of the advert.
Which leads to the website of advertising agency Remedy Creative.

It’s marketing.

What do you think? Effective?



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