The argument that just ended the discussion

This must be the killer argument that ends the discussion of whether newspapers can survive online by charging for news content. It’s from Jeff Jarvis, writing in the LA Times:

Perhaps most important, putting content behind a pay wall robs it of precious Google juice. Even if Google can search it, the hidden content will not attract as many of the links and clicks that Google’s search watches and values. In American newspapers’ sites, as few as 20% of users in a day come through the home page; most come to news via search and links from aggregators, bloggers, feeds and Facebook. Cutting yourself off from that rich economy of search and links is like taking your publication off the newsstand and making your readers walk to your office to buy it.

End of story.



  1. Bookmarked this. Thanksgiving owing to you against sharing. Unequivocally value my time.

  2. With havin so much content and articles do you ever run into
    any problems of plagorism or copyright violation? My website has a lot of exclusive content I’ve either created myself or outsourced but it appears a lot of it is popping it up all over the internet without my permission. Do you know any solutions to help protect against content from being stolen? I’d genuinely appreciate it.

Comments RSS TrackBack Identifier URI

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s