What it’s all about

Came across this quote which brilliantly sums up how the web works. It’s from Printed Matters.

Anyone in the content business knows that their product is not newspapers, or broadcasts, or magazines, or even news, or even content, or even information. No! It is readership. Your product is readership, which you sell to advertisers. More readers = more ads = more money.

That’s it. Simple.

And, now, for the last time: Stop trying to charge for content!