How many times have you cut out an article from a paper and passed it on to someone?
How many times have you forwarded a link to someone?
What it’s all about
Came across this quote which brilliantly sums up how the web works. It’s from Printed Matters.
Anyone in the content business knows that their product is not newspapers, or broadcasts, or magazines, or even news, or even content, or even information. No! It is readership. Your product is readership, which you sell to advertisers. More readers = more ads = more money.
That’s it. Simple.
And, now, for the last time: Stop trying to charge for content!
Eat an ice cream - thoughts of a third culture kid 